We all know that Google is the UK’s leading search engine. Getting to the top of the listings for Google searches can transform a business, but there’s so much more to it than paid adverts. Google is constantly monitoring websites so it can offer the best service to people searching, and if it doesn’t think […]
Read MoreMarketing
Small Business Saturday spend breaks records!
After the eighth Small Business Saturday in the UK on the 5th December, the total spent on the day broke the billion-pound mark for the first time. The total spend was £1.1 billion, according to American Express, the founder and principal supporter of the annual event. Footfall on our High Streets was understandably lower than […]
Read MoreYour key job this week….
As we head in to the second half of lockdown in England, there is one major task that every business owner should think about. When the second lockdown was announced, we said how important it was going to be to keep in touch with your customers. It’s NOT their job to remember you, but yours […]
Read MoreMarketing your Business – Why ‘Laser Focus’ is key…
It’s really easy, if you suddenly realise that you need to find new customers, to feel that you’ve got to be on every platform and have got to be doing every form of marketing. In this situation what you actually need is ‘laser focus’. Why do you need it? How do you find it? It’s […]
Read MoreMarketing your business – Two for the Swipe File!
When you’re responsible for marketing and customer satisfaction, it’s really useful to keep an eye on what other businesses are doing. How are they communicating with customers and building relationships? In this video I’ve got two examples for you, that would be really simple to adapt to use in your own business. Transcript: Hi and […]
Read MoreCapturing the captions & your random thoughts!
Video is a key method to share your expertise with your target market, and captions are a fabulous way to increase the number of meaningful views your videos will get. In this video, we’re sharing: – a new way to add captions to your video, that will save you time. – new-to-us news around adding […]
Read More
