What Clients Say


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Our primary aim is to help our clients achieve their goals for their businesses, whatever they may be. Along the way, we get to know them well, build strong relationships and, in many cases, become an extension of their team.

But don’t take our word for it!

This page includes a selection of the comments and reviews we’ve received from our clients and contacts, to whom we’re very grateful…

(If you’re a client and would like to add a Google Review on our behalf, that would be very much appreciated! You can do that here. No Google account? Please feel free to email your comment over and we’ll pop it on the page below!)

These guys are the most proactive and personal team of accountants I have ever had the good fortune to work with.

My little company would be nothing without their advice, support and input. I recommend them all the time to small business colleagues!!

Mr Guy Anderson, Executours Limited

Choosing Baranov Associates to be our accountants was the smartest move we ever made.

We have monthly meetings with Chris, he is our outsourced FD, to discuss the management accounts and where we are against budget. This provides us with greater clarity and focus in the business and makes a huge difference to where the business is heading. Chris explains everything in a plain and simple language which is what I like.

Mrs J Mann, J Mann Associates Limited

What a breath of fresh air!

We are so impressed with Baranov Associates. Chris and Liz are super professional and also very friendly and approachable. All of their work is completed promptly and to a high standard, with great communication at every stage.

Being a small firm, they quickly got to know our business and they take the time help us and offer advice, even outside of “doing our accounts”.

We were a little nervous about switching from a larger company to work with Liz and Chris, but communication is so much better and the work-life balance that they have seemingly managed to achieve is enviable.

We’re really pleased that we moved from a larger firm, thank you.

Mr D Morgan, Independent Adventure Limited

Moving accountancy firms is not something you should take on lightly. We have now been working with Chris and Liz @ Baranov for the best part of a year and I have to say I could not be more pleased with the service we get. They take a genuine interest in our business (which makes you feel like they are part of your business). They are happy to answer the sporadic questions you have when running a business such as “can you remind me how to do XYZ in Xero”, which is so important when you are short of time running a small business. And they add value to what we are doing with their weekly email updates, which is a nice touch. I’m really pleased we have changed our accountants to Baranov Associates, and feel much more in control of our financial position thanks to Chris and Liz. Highly recommend these guys.

Mr S Norris, Carefree Campers Limited

After more than 30 years of working with Chris, he is still the most competent advisor and achiever I have ever had the pleasure of paying.

Chris has dealt with the disposal of two businesses on my behalf, dealt with two tax investigations and has won always.

Both Chris and his more than able wife Liz are nothing short of the best, giving help when needed, knowledge of their profession, and are faultless. I can honestly say it has been a pleasure working with both Chris and Liz.

Mr P Denham

We’ve been using Baranov Associates to provide all our accounting services for a number of years and they have been a fabulous resource for our business as we’ve continued to grow and expand. Their ability to cut through the jargon so many accountants blind you with and provide sound advice and support in terms you easily understand is second to none.

During the height of the pandemic, Liz’s regular updates on all things financial became a lifeline for so many of us trying to understand what support was out there and I am sure their timely updates and advice saved many businesses during these challenging times.

Not only is the service they provide first class, Liz and Chris are down to earth, professional and genuinely lovely people who make dealing with the numbers in your business hassle free and clear. I would have no hesitation recommending them to other businesses looking for forward-thinking accountants who always have your interests at the top of their agenda.

Mr P Barker, Wildgoose Events Limited

Professional, proactive and accurate with very personable financial support, advice and help always provided.

We changed our accountants to Baranov Associates, and it was a much easier transition than we thought. They have helped us with so many things including R&D claims, and many things that we didn’t realise accountants did! A great company in so many ways.

Mrs S Cressall, The Creation Station Limited

‘I know I can text you, message you or call you and say, I’ve got a problem, and you’re there. You’ll know a solution or you’ll know somebody who knows the solution.

Mrs S Glavin, Focom Limited

Liz and Chris are so much more than numbers people (accountants). Yes, they understand business numbers better than anyone else I know, but their true value is how deeply they understand (and care about) business people.

Google should invent an extra star just for them.

Mr M Gladdish, The Watered Meadow Limited

Engaged on a recommendation, we were delighted to find that for a fraction of the cost needed to recruit a full time financial director we gained access to the services of an exceptional individual. Despite being a ‘virtual’ employee Chris’s personal commitment to our company could not have been higher and he exceeded our expectations in every area.

Mr A Thompson, Former MD Link Group Consultants Limited

I have always been impressed with Chris’s ability to explain complex issues in a way that a non-accountant can understand. I have always found this reassuring when making important finance decisions.

Mr R James, Managing Partner, Sixth Element Capital LLP

‘Chris’s accounting knowledge is immense. Since working with Chris and Liz I’ve doubled the size of my business, it’s in a much better place with more profit.’

Mr D Mason, Super Structures Associates Limited

Chris and Liz are fantastic; they always explain things in simple plain English. They’re always happy to respond to any questions I have no matter how silly they might be. Whenever I have had a chat with Chris and Liz I always walk away with a positive outlook on my business, even when things have not been going to plan they will give me advice on what I can look at trying to improve. I cannot thank them both enough for the help they have given me in improving my business.

Mr A Culverhouse, Rosewood Garden Services Limited

Chris and Liz started working with our business 18 months ago. Since then we’ve grown to an established business with constant support and advice from Chris (the Accounting Oracle). The business world is a scary place, but you can dilute it with a good accountant who knows first hand how to build a new and successful business as he has done it multiple times for himself. Chris is not just a supplier for us, he is an extension of our own finance team. Part of our success is undoubtedly down to the strong advice Chris has given to us. A true Gent, and a superb business partner.

Mr P Thorpe, Route to Market Limited

I could not speak more highly of Liz and Chris at Baranov Associates.

They are not only incredibly efficient with all things tax related for me but they were also patient and clear with their tutorials on Xero, going above and beyond to make sure everything was working properly for me.

I’m a huge fan of them in general.

Mrs O Emery

Chris and I have spoken regularly over the phone for many years. Knowing that the Oracle is there if I need him, with a friendly conversation to boot, is always a comfort. However, during the tough Covid-19 lockdown periods Chris was more than just a comfort, he provided a very valuable support which I greatly appreciated. Thank you Chris!

Mr R Day, Waters Day Wealth Management Limited

Having Chris and Liz on hand as key advisors doesn’t even begin to describe the value they’ve brought to bear since they came aboard to help us. Calm and reassuring, they’ve guided us through, round and over a veritable minefield of of obstacles, tripwires and downright horror stories and… helped us shape the business that we know is within reach. In so many ways, they’ve helped us make life-changing changes with the patience of saints. We simply couldn’t have managed without them.

Mr A Sharples, Fine Line Printing and Stationery Limited

‘I feel that I have someone on my side for the first time. I’ve never felt so reassured and confident with support I’ve never had before.’

Ms S Evans, Humphreys of Henley Limited

Can I just say we are so pleased that we have moved to Baranov Associates. As we discussed when you visited, we had to find a way to take the stress out of all of the financials and you’re doing that for us! We can see how to use Xero more efficiently and so with us being as on top of it as we can be and with you and Liz we feel a lot more confident about our business being in good shape.

Mrs S James, Sandbanks Capital Partners Limited

You’re a very professional and friendly firm able to guide us through the jungle of tax and financial problems constantly presented by the government. Having been without you for the last couple of years, it’s made us realise how much we depended on this personal side and the reassurance of being able to check on even the most minute problem!

Mr CJ Graham, Hair By Christopher John Limited

Liz & Chris Baranov are the most friendly, helpful, giving and ‘unlikely’ accountants you could ever meet. 😊 Their plain-talking, easy-to-understand and straight-down-the-line advice and support is so refreshing, especially in an industry that tends to blind its clients with complex explanations, jargon & industry-speak! #HighlyRecommended

Mrs M Cross, First Impression Training Limited

Throughout an extensive and gruelling period of financial due diligence Chris reacted swiftly and thoroughly to all requests. Indeed, after completion, it was noted to me by a senior member of the purchasing company just how smoothly and professionally this process had gone. I am in no doubt that Chris made a positive material impact on the ultimate sales price paid for the business.

Mr A Thompson, Former MD, Link Group Consultants Limited

So glad I found Liz and Chris, they’re not your usual staid and boring accountants, they know their stuff and are happy to share their experiences and expertise. We receive regular updates about our own business and what is happening in the wider world and its potential impact on your business. I can’t recommend them highly enough.

Mr G Saynor, Saynor Sales Limited

Chris & Liz Baranov have always been very friendly and provide an outstanding service. All requests are dealt with as quickly as possible and explained in plenty of detail. They keep in regular contact and chat to us about how the business is going and our future plans. We are very pleased to be back with them.

Ms D Harrison, Focom Limited

Fab accountants who speak in plain English!

Mr I Waldron, Buckingham Fine Art Limited

‘I just want to thank Chris and Liz for their unconditional support and advice about how we can improve our back office productivity by taking on Xero and the helpful Apps around it.

I can think of no better company or individuals to ask and seek advice from.’

Mr G Hill, Verbatim Call Answering Limited

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