Two examples of savvy marketing!
It’s always interesting to see the marketing ideas that other businesses come up with, and this week I’ve got two simple but very effective examples for you!
Hi, and welcome to another episode of BaranovTV, designed to demystify the world of accounts and tax and to help your business grow.
In this week’s episode, I’ve got two examples of really easy pieces of marketing that I’ve seen recently because I like to grab them. and I thought I’d share them with you, really. When I see something that I like in terms of marketing, I grab it and put it into what I call a swipe file.
It’s where somebody’s actually gone to the effort of creating something, and actually you can apply it to your own business and I thought that’s why I’d share these with you.
So the first one is, it’s just a business card, but it’s from an estate agent. We live here in Dunstable. It’s a good area, for Dunstable, and it works well for us with easy communication links. We don’t have children, but there are really good schools that we’re in the catchment area for. It’s quite a quiet area. There’s nice houses. So it’s a desirable area of Dunstable.
So this estate agent has been quite canny.
This is his business card. You can see there’s a nice picture of the guy, his contact details, and the business name. On the back, it’s printed, but it looks handwritten.
He’s asking, “At what price would you be interested in selling? Please give me a call to discuss. Thank you.” So if I hold that up there, you might be able to see that. It looks as if it’s handwritten. It’s very clever. This was just popped through our door.
Now, there’s a lot of estate agents in Dunstable, and there’s a lot of people looking for instructions for not many houses because these properties don’t come up for sale very often. But he’s actually doing the hard work to make the selling easier. He wants to get these properties onto his books before they go to anyone else. So what he’s doing by popping this through is encouraging people if they’re thinking about selling to have a conversation with him first, which is really canny, so I thought I’d share that with you.
It’s very cost-effective. He’s going to beat the rest and it’s really easy for him to repeat. He can get these popped through any number of doors quite regularly because obviously people’s views change.
So that’s number one.
Number two, we use Macs, and we’ve just changed to the new MacBook Pros, and they have the new USB-C connections. Sounds a bit technical, but essentially, we needed some new cables, so I ordered a new one through a website online. And I actually bought, or Chris actually bought them from anker.com.
It was a small parcel that came through, not very big at all, only probably about that square, but this little leaflet was inside it.
If you look at it from one side and open it up, it’s the right way around, but on the back, you need to turn it to see it. It’s tiny, I do appreciate that, but essentially what you’ve got is a two-faced leaflet. The front of it says, “Happy?” question mark. And if you open it up, it says, “We’re just happy that you’re happy. If you don’t know how to express your newfound joy, we’ve got a few suggestions. Tell your friends and family, share your experience by writing a review on Amazon, or connect with us on anker.com, Facebook, Twitter, and Google+.”
So what they’re doing is they’re realizing the importance and the power of recommendations. They’re asking us to tell our friends and family. They’re asking us to promote them, essentially, which is great. We all know the power of reviews, so they’re asking us for those.
When you flip the leaflet over, though, the front now says, “Not happy?” question mark with a dark rain cloud, and when you open it up, it says, “Our friendly customer service team will work hard to put a smile back on your face. Here’s how we can connect.” And there’s all different telephone numbers. There’s an email address, which is really simple, firstname.lastname@example.org, and then there’s anker.com/support, which is obviously the URL for their website. So they’ve been really canny.
They want to ask you to promote if you’re happy, but if you’re not happy, they’ve given you lots of really easy ways to communicate with them and sort it out.
So I thought they were really easy to share with you obviously, but also they’re things that could be swiped and deployed within your business.
So if you’re sending out product, can you put something like this little leaflet in there?
If you provide a service, can you pre-empt and can you get to your customers before they know that they want to be your customers?
Just two really simple ideas that I’ve seen recently that I thought I’d share with you. I hope they’re useful, and I’ll see you all very soon.
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