Consistency can really pay off!

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My location for this episode is really relevant! How could that help your business grow? Watch this to find out!


Hi and welcome to another episode of BaranovTV, designed to demystify the world of accounts and tax and to help your business grow.

There are those amongst you that will recognise the pictures on the wall behind me, and for those of you who don’t, the chances are that you haven’t stayed in a Premier Inn for a long time. Because these pictures appear in most of their rooms across most of their portfolio of properties.

The reason is that they want you, as a guest, to be able to stay in pretty much any hotel and have exactly the same experience. So the pictures are the same, the desks are the same, the lamps are the same, the beds are the same, the cushions, everything around the rooms are the same.

And the reason for that is for consistency, and to make you feel more relaxed as you go between their different venues.

Most of their customers, particularly during the week, are business customers. Those of us who do travel for business know that we want to go to a room where we’re going to sleep, where it’s going to be clean and we’re going to have a decent night’s sleep.

We want that consistency.

That’s where their Good Night Guarantee comes in, which actually is really good! This isn’t supposed to be an advert for Premier Inn, but we’ve had a couple of occasions where they’ve actually voluntarily given us a free night’s accommodation because something’s gone wrong. We’ve never actually had to claim it ourselves.

We stay at Premier Inns a fair amount, less now than we used to, but because we know what we’re going to get. It’s good value and absolutely consistent across wherever we stay, so we know what we’re going to find when we open that door.

Really the point I wanted to make was about consistency and about putting yourselves in the shoes of your customer. Premier Inn have done that really well.

They know their business customers and what they want and they give them that.

It’s around consistency and thinking about whether you’re entirely consistent within your business and how you can increase the levels of consistency that your customers and clients expect and receive.

So I’ll leave you with that thought. I’m off to find some breakfast and I’ll see you all very soon.

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