The key to successful marketing is understanding the REAL reasons people buy, and tapping in to those. In this episode we’re talking about what those underlying reasons are…

Transcript:

Hi, and welcome to another episode of BaranovTV, designed to demystify the world of accounts and tax and to help your business grow.

Now, today’s episode is really all about the real nub of marketing, and it’s all about the real reasons why people actually commit to buy something. So, it could be a product, it could be a service, but it’s very rarely about what they say; it’s about their real innermost feelings. There’s a handful of real reasons that people want to buy, and I thought I’d just run through a few of them. If you can bring a few of them into your marketing message, then you’ll find that you’ll actually convert a lot easier because you’ll be tapping almost into the subconscious of why people actually want to buy.

So, to kick off, the first thing is that people want to be popular and we want to impress people. So, we all like to be liked by others and we all want people to think well of us.

Also, we want to be more attractive. We want to have people want to emulate us. So, we want people to look up to us.

We want to be healthy. The idea of dying is scary. While we’re here, we want to be fit and healthy and we want that to be as easy as possible. We don’t want to have to work hard at it if we can help it!

We want to feel secure and set up for the type of lifestyle that we want. We don’t want to have to worry about the future and what it might hold, so, the 3 a.m. fear is real; if you can solve that, then you’re onto a good thing.

We want life to be easy. We’re all the same, so, you need in your message to make it clear how easy you’re going to make things for them. None of us want a long slog to achieve any of our goals, but we do want to feel that we’re ticking things off and that we’re accomplishing things, because we really like that sense of achievement.

Overall, we want to be better off, and that’s really about money, because having more income can help us solve all of those other things really easily.

So, we really need to be able to make sure that we’re building some of those points into our marketing message. You won’t work all of them in, because it’s just not possible, but if you can pick one or two, then you should actually see a major increase and major uplift in the amount of interest that you’re getting from your articles.

That’s just a very brief run-through of the real reasons why people buy from you. Have fun with trying to work those into some of your messages, and I’ll see you all very soon.