Strategic Planning

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Effective Strategic planning can transform the performance of a business, if only because it focuses the minds of the owners, managers or the wider team on the targets and goals for the coming years.

Any ‘drifting’ or unfocused activity should stop, and all efforts should be clearly focussed on bringing The Plan to reality. As with a rudderless ship, a business without a clear Strategic Plan could end up anywhere!

The posts and articles in this section of our Information Centre do have some overlap with the Planning section, as we’ve explained on that page. The primary difference between the two subjects is purely the duration of the plan they create, so there will always be some elements that apply to both activities.

Creating a Strategic Plan for a business for the first time can be challenging, particularly if there are several stakeholders. Reconciling differing agendas can be tricky, particularly where those differences may be significant. In this situation, some diplomatic facilitation can be all that’s needed!

Once you have your plan though, it’s important to keep it alive, with regular reviews, and potentially updates to it as the economic landscape changes, or the business develops or contracts. It should be a living plan, that you work towards, but not so rigid that it becomes unattainable.

We’re very happy to explain further of the posts in this or the Planning section provoke questions or uncertainty; please just get in touch!

Image of Liz Baranov as presenter of BaranovTV - Are you on firm foundations? Episode 45

Are you on firm foundations?

No resolutions here for the New Year, but a look at the Foundations that can help any business owner sleep better at night. Watch this to find out more!

What’s the worst that could happen?

With the Beast from the East and Storm Emma causing Red and Amber weather warnings across the UK this week, it’s a good opportunity to consider what other challenges could hit your business, and plan for the worst!

Growth vs Internal Challenges – Which should get your attention?

We’re always happy to act as a sounding board, whether for clients or contacts, as we can often provide an objective view. This week, one question stood out, so I thought I’d share both it and my answers. Watch this to find out more!

Why not take a look at these sections too, as there is some overlap between our categories and we’d hate you to miss out!

Cash Flow & Forecasting



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Can I just say we are so pleased that we have moved to Baranov Associates. As we discussed when you visited, we had to find a way to take the stress out of all of the financials and you’re doing that for us! We can see how to use Xero more efficiently and so with us being as on top of it as we can be and with you and Liz we feel a lot more confident about our business being in good shape.

Mrs S James, Sandbanks Capital Partners Limited

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